Your marketing, in one place.
Partner clinics get one place that answers the questions a report usually hides: where each new patient request came from, who showed up, what the ads cost, and whether AI assistants mention you. Below is the dashboard with sample data for a fictional clinic.
Included with Partner. Sample data for a fictional clinic.
Five tabs, one clinic, one period.
Larch & Lane Dental
Sample clinic · illustrative data
- New patient requests
- 75
- Google Ads 42Not ads 33
- Website visits
- 10,593
- Google Ads 3,870Not ads 6,723
- Times you appeared on Google
- 186,400
- Google Ads 38,200Not ads 148,200
- Google rating
- 4.9
- 684 reviews · 23 new this period
01Where requests came from75 requests
- Google Ads 42
- Google Search 18
- Google Business Profile 9
- AI Assistant 4
- Direct 2
42 from Google Ads + 33 not from ads = 75 new patient requests
02Requests over timeWeekly
03Before CrownstoneYour baseline
31 new patient requests a month, January to June 2026, against 75 a month this period.
From the clinic's own booking log, entered with you at the start.
Larch & Lane Dental
Sample clinic · illustrative data
- New patient requests
- 75
- Google Ads 42Not ads 33
- Patients who showed up
- 51
- Marked by your team
- Show-up rate
- 68%
- Of all new patient requests
- Messages from new patients
- 6
- Listed apart, never counted as requests
01New patient requestsNewest first
| Date & time | Patient | Type | What they asked for | Came from | How we know | Showed up |
|---|---|---|---|---|---|---|
| 9:42 a.m.Today | Maya R. | Request | Emergency visit | Google Ads | Click id | Not marked as showed up |
| 4:15 p.m.Yesterday | Daniel K. | Message | Question about parking | Google Search | Google credited | Not marked as showed up |
| 11:08 a.m.Oct 18 | Aisha M. | Request | Invisalign consult | Google Business Profile | Page only | Showed up |
| 2:30 p.m.Oct 17 | Tom W.Existing patient | Request | Cleaning and check-up | AI Assistant | Set by Crownstone | Showed up |
| 8:51 a.m.Oct 16 | Priya S. | Request | Wisdom teeth | Google Ads | Click id | Not marked as showed up |
Larch & Lane Dental
Sample clinic · illustrative data
- Visits from Google Search
- 5,610
- Search Console
- Visits from your Google listing
- 690
- Business Profile
- Times you appeared on Google
- 148,200
- Not from ads
- New patient requests
- 33
- Not from ads
01Website pagesBy visits
| Page | Visits from Google | New patient requests |
|---|---|---|
| /emergency-dentist | 1,480 | 11 |
| /invisalign | 960 | 6 |
| /new-patients | 870 | 8 |
| /teeth-whitening | 410 | 2 |
02What people searchedSearch Console
| What people searched | Visits from Google | Times you appeared | Clicked through | Position on Google |
|---|---|---|---|---|
| emergency dentist near me | 412 | 9,800 | 4.2% | 3.1 |
| dentist downtown | 286 | 8,170 | 3.5% | 4.6 |
| invisalign cost | 188 | 6,270 | 3.0% | 5.2 |
Larch & Lane Dental
Sample clinic · illustrative data
- Amount spent
- $7,690
- Paid to Google
- People who clicked your ads
- 2,960
- Ad clicks
- Calls from your ads
- 31
- 30 seconds or more
- New patient requests
- 42
- From ads
01Campaign performance1 campaign
| Campaign | Amount spent | Ad clicks | New patient requests |
|---|---|---|---|
| Google Ads | $7,690 | 2,960 | 42 |
02What people searched before clicking an adTop three
| What they searched | Ad clicks | New patient requests |
|---|---|---|
| emergency dentist calgary | 452 | 12 |
| dentist near me | 668 | 10 |
| invisalign calgary | 274 | 6 |
03Google's count by monthAfter an ad, not traced requests
| Month | Directions | Calls to your listing | Website taps | Other taps | Call taps on ads | Directions taps on ads |
|---|---|---|---|---|---|---|
| October | 168 | 74 | 352 | 46 | 37 | 24 |
| September | 151 | 66 | 324 | 41 | 33 | 21 |
| August | 139 | 61 | 297 | 37 | 30 | 19 |
Larch & Lane Dental
Sample clinic · illustrative data
- Times mentioned
- 34
- Of 46 answers
- Times cited
- 24
- Your pages as a source
- Visits from AI assistants
- 142
- ChatGPT, Gemini, Perplexity
- New patient requests from AI
- 4
- This period
01Questions we askOnce a week, from Canada
| Question we ask | Mentioned you | Cited you |
|---|---|---|
| Where can I find an emergency dentist downtown? | ChatGPT, Gemini, Google AI Overviews | ChatGPT, Gemini, Google AI Overviews |
| Which downtown dentists offer Invisalign? | ChatGPT, Gemini | Gemini |
| Where can I book a teeth cleaning near my office? | ChatGPT | ChatGPT |
| Who are the best general dentists downtown? | None | None |
02Cited pages
| Cited page | Cited in |
|---|---|
| /emergency-dentist | 11 answers |
| /invisalign | 7 answers |
| / | 6 answers |
Plain numbers, with their sources.
Requests credited to a source
Each new patient request is credited to a source, such as Google Ads, Google Search, your Google Business Profile, an AI assistant, a referral, a direct visit or other, and the dashboard says how it knows: a click id, Google's own credit, or the page the request came from.
Your team marks who showed up
A request is not a patient. Your front desk marks each one as showed up or not, so the figures you see are yours, not an inference from a click.
The sources behind it
Google Analytics, Search Console, Google Ads and your Google Business Profile, plus a weekly check of ChatGPT, Gemini and Google AI Overviews. Where a source cannot say something, the dashboard says so instead of guessing.
Partner only
Proof clinics get a weekly report on their campaigns instead: search terms, cost, tracked contacts and what we are changing next.
Not a patient record
The dashboard holds what a visitor typed into your website form, your team's Showed Up mark and its notes. It is not a practice-management system; clinical records stay in yours.
Frequently asked questions
No. The dashboard is part of Partner. Proof clinics get a weekly report on their campaigns: search terms, cost, tracked contacts and what we are changing next.
No. Larch & Lane Dental is a fictional clinic and every figure here is illustrative. The labels and layout are the real dashboard's. A real clinic's dashboard is shared with that clinic only.
From the evidence the visit carried: a Google Ads click id, Google's own credit for a search visit, the page a request was sent from, or a referrer from an AI assistant or another website. The dashboard shows which of those it used for each request, and says Other when none applies.
Your team does, in the dashboard, with one box per request. Unticked means not marked yet, including appointments still to come. We never infer attendance from a click, and the show-up rate counts every new patient request.
Yes. You pick the period, and the Overview compares this period's requests a month with your baseline from before Crownstone, entered with you at the start from your own records.
Request a freemarketing review.
Send a short request. Within two business days we arrange a 15-minute video call or a written review, look at how patients find and contact your clinic, and say where we would start. No obligation.
Free, no obligation. We reply within two business days.