Dental marketing that worksas one accountable system.
Crownstone brings your website, Google Ads, dental SEO, local search, and tracking into one plan. You see where calls and booking actions are recorded, which channels appear to contribute where the data permits, and what we are changing next.
Dental only. Focused on Calgary and the surrounding area. Clear about what the numbers can and cannot prove.
You should not need three reportsto understand one result.
Most practices buy marketing in pieces. The website sits with one vendor, ads with another, and SEO with a third. Each team can report activity, but nobody owns the full path from a patient search to a call or booking action.
That is where spend becomes difficult to judge. A campaign can generate clicks while a slow page, buried phone number, weak local listing, or difficult booking flow loses the opportunity. More traffic does not repair a broken path.
Crownstone connects the pieces, assigns every channel a job, and reports the result in language a practice owner can use.
- Google Ads are spending, but the practice cannot verify which enquiries came from paid search.
- The website looks polished, but important actions are difficult on a phone.
- The Google Business Profile records call actions, but they are missing from the agency report.
- Rankings and traffic move, but nobody connects them to patient contact.
- Every vendor has an explanation, but the practice still lacks a plan.
Build the foundationbefore asking more from the budget.
The strongest channel cannot compensate for a weak acquisition path. We build and manage the layers in the order your practice needs, then improve them against shared measurements.
Build the foundation
Dental website design and conversion tracking
Your website should help a prospective patient understand the practice, find the right service, and take the next step without unnecessary friction. We design the page structure, mobile call paths, booking flow, analytics, and search foundations together.
Capture existing demand
Google Ads, dental SEO, and local search
We help your practice appear when nearby patients are actively looking. Paid search can capture relevant demand sooner, while organic and local visibility develop over time. Every channel points into a conversion path we can inspect.
Improve what happens next
Reputation and ongoing optimization
Acquisition does not stop at the click. Partner includes review management, website improvements and shared reporting. Retention email, SMS, reminders and automated review requests are planned capabilities, not current package inclusions.
70 tracked patient contactactions in one month.
For one anonymous downtown Calgary dental clinic, Google Business Profile records and Google Analytics 4 exports recorded 70 patient contact actions in a single month:
- 47calls from the Google Business Profile
- 17phone taps on the website
- 6direct booking actions
The aggregate shows how local profile, website, and booking-path actions can appear in the same measurement view. It is measurement context, not a Crownstone case study. It does not establish unique people, connected calls, confirmed or attended appointments, new patients, revenue, or that Crownstone caused the actions.
We run the marketing system.You run the practice.
Good marketing needs clear ownership on both sides. Crownstone is responsible for the work included in your scope and for explaining the available evidence and its limits. Your team remains responsible for answering calls, booking patients, and delivering care.
Find the leak
We review the website, campaigns, local presence, visible search footprint, booking path, and tracking. The first recommendation is based on the constraint we find, not the service we want to sell.
Build the right layers
We repair or create the foundation, then run the channels that fit the practice's goals, geography, competition, and budget. Not every practice needs every service at once.
Measure and improve
Each report explains what happened in the measured path, which channels appear to have contributed where the data permits, what changed, and what should happen next.
The report should endwith a decision.
Traffic, impressions, and rankings help diagnose performance. They are not the business result. We bring the useful signals into one view and connect them, where the data allows, to calls, booking actions, channel contribution, and cost per patient contact.
Attribution is never perfect. A tracked action does not automatically prove a unique lead, attended appointment, new patient, or revenue. We define the metric, show the source, and state the limit.
Every report should answer four questions
- 01What happened in the measured path?
- 02Which channels appear to have contributed where the data permits?
- 03What changed during the period?
- 04What should Crownstone and the clinic do next within their responsibilities?
For dental practices that want aclearer answer than “marketing takes time.”
Crownstone works with Canadian practice owners and leaders who want to understand how their acquisition system is performing. We are a strong fit when the practice is opening or relocating, has lost confidence in its current agency, is paying for demand without reliable tracking, or wants one accountable team across several channels.
We are not the right fit for a practice looking for promised rankings, a fixed number of patients, or activity without measurement.
Frequently asked questions
Yes. Crownstone is dental-specific by design. The service model, research, and reporting language are built around Canadian dental practices, with province-specific regulatory review where public claims require it.
Timing depends on the channel and the condition of the current acquisition path. Paid search can begin producing calls within the first weeks, while organic visibility usually develops over months. We set expectations by channel and report against them separately. These timing expectations do not guarantee appointments, patients or revenue. Proof and Partner have a separate conditional tracked-contact guarantee; see the full conditions and remedy on the Pricing page.
No. We connect the marketing and tracking to the way your practice already handles calls and bookings. Your team answers, schedules, and delivers care. Crownstone owns the marketing work and reporting included in scope.
The budget may not be the first problem. We review search terms, geographic targeting, conversion tracking, landing-page speed, phone visibility, and the booking flow before recommending more spend. The click is only half the work.
The right scope depends on the current website and tracking, the channels being managed, the practice's geography, and local competition. Compare Proof for Google Ads and campaign landing pages with Partner for a full website and ongoing marketing. Google ad spend is separate from Crownstone's fees. With either package, pay Google directly or fund Google Ads through Crownstone without an additional handling fee or markup.
Bring the numbersyou already have.
Share the website, current channels, booking path, and the part of the report you cannot explain. We will review the acquisition path, explain where we would start, and identify what should be measured.
Please share general business information only. Do not submit patient names, health information, or clinical records.