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CROWNSTONE
Dental marketing pricing

Find the right level of marketing support.

Start with focused Google Ads and landing pages, or bring your website, search visibility and ongoing marketing into one plan. Compare what is included, what it costs to get started and what you pay each month.

Compare the optionsBook an acquisition review

Two packages. Different levels of support.

Proof concentrates on Google Ads and the pages your campaigns lead to. Partner brings that campaign work together with a full website, search optimisation, content and review management.

Proof

Google Ads and landing-page management

$2,000 CAD one-time setup + GST

$1,500 CAD per month + GST

Google ad spend is separate from both fees.

Focused campaign support, with limited changes to your existing website and systems.

We build the pages your ads lead to and manage the campaigns that bring people there. Testing, page improvements and regular reporting keep the work focused on the campaign you have agreed with us.

Included work

  • Campaign landing pages, with the number and approach agreed for your scope
  • Google Ads setup and ongoing campaign management
  • Split testing and in-scope landing-page changes
  • Reporting weekly, or less frequently if your clinic prefers

Where your existing website is suitable, we can build the landing pages there. Other options include separately hosted pages or your preferred booking destination. Extra pages and work beyond the agreed campaign scope cost extra.

Book an acquisition review

Partner

A full website and ongoing marketing support

$6,500 CAD one-time setup + GST

$3,000 CAD per month + GST

Google ad spend is separate from both fees. The setup includes the agreed website build.

Your website, paid campaigns, search visibility and ongoing content managed together.

We build your website and service landing pages, then manage paid search, organic visibility, content and review replies. The website and campaigns are improved together as part of the ongoing work.

Included work

  • A full website built to the agreed page plan, plus 15 service landing pages, a Privacy page and a Terms page
  • Keyword research, on-page SEO and ongoing website and landing-page optimisation
  • Google Ads campaigns connected to the relevant landing pages
  • Local business listings across 30-plus Canadian directories
  • Weekly blog content and cross-posting to Google Business Profile
  • Google review management and replies
  • A shared analytics dashboard using Google Analytics, Search Console and Google Ads

We agree the main website's page plan with your practice. The 15 service landing pages are additional to that plan.

Blog posts wait for clinic approval before publication. Negative-review replies also require approval; your clinic chooses whether positive-review replies can publish immediately.

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What changes between the packages

Work
Website foundation
Proof
Campaign pages using a suitable existing website or an agreed alternative
Partner
Full agreed website build
Work
Landing pages
Proof
Campaign scope and page count agreed with your practice
Partner
15 service landing pages in addition to the main website plan
Work
Google Ads
Proof
Setup, management and testing
Partner
Setup, management and campaigns connected to service landing pages
Work
Ongoing page work
Proof
In-scope campaign landing-page changes and testing
Partner
Website and landing-page optimisation
Work
Search and content
Proof
Focused paid-campaign scope
Partner
Site-wide keyword research, on-page SEO, local citations and weekly blog content
Work
Google reviews
Proof
Review management is a Partner service
Partner
Review management and replies
Work
Reporting
Proof
Weekly, or less frequently by clinic preference
Partner
Shared analytics dashboard

Know what you pay to start and to continue.

Each package separates the initial setup from ongoing management. Your Google Ads budget sits alongside those fees, so you can see the cost of the work and the budget used to run your ads.

For the agreed scope of either package, the only required costs are the setup fee, monthly management fee, GST and Google ad spend. There are no other required package charges.

One-time setup

Proof: The $2,000 CAD setup fee covers the agreed campaign setup and landing-page work. It becomes payable once your clinic approves the website as ready for launch.

Partner: The $6,500 CAD setup fee includes the agreed website build and service landing pages. It becomes payable once your clinic approves the website as ready for launch. GST is added to both setup fees.

Monthly management

Your monthly fee covers the ongoing work in the package you choose. Proof keeps the focus on campaigns and their landing pages. Partner also includes ongoing website optimisation, search, content and review management.

Google ad spend

Ad spend pays for your advertising on Google. It is separate from Crownstone's setup and monthly management fees. The package fees shown above are in Canadian dollars, with GST added.

Before campaigns launch

Once the ads are set up, the initial management fee and advertising budget are paid before the campaigns go live.

Paying for advertising

With either Proof or Partner, you can pay Google directly or pay Crownstone to fund Google Ads on your behalf. Crownstone charges no additional fee or markup for handling your ad payments.

Unused advertising funds on cancellation

If Crownstone holds unused advertising funds when you cancel, we return the remaining balance after reconciling Google's final charges. You receive a final invoice with evidence of Google's spend and the total amount to be returned, if any.

Month-to-month management.

Both packages run month to month, with no minimum commitment and at least 30 days' notice for ordinary cancellation. Your final monthly management fee is prorated through your service end date. The satisfaction guarantee below has its own cancellation and refund terms.

Two guarantees, with different terms.

Both Proof and Partner include a contact guarantee and a separate satisfaction guarantee. Each has its own conditions and remedy.

35 tracked contacts in 60 days

If your campaigns do not generate 35 tracked contacts within 60 days of your ads going live, we waive your third month's management fee. To qualify, keep an approved Google Ads budget of at least $1,500 CAD per month available, separate from Crownstone's fees. Google spending less than that available budget does not, by itself, affect eligibility.

What counts

Tracked contacts include calls, submitted forms and phone-button clicks. The guarantee counts each person once across those actions. A tracked contact does not necessarily become a booked consultation, appointment or patient.

Keeping the guarantee in place

If your clinic pauses ads or lowers the budget below $1,500 per month during the first 60 days, we notify you that the contact guarantee no longer applies. Continuing the engagement requires agreement to that change.

The contact guarantee can resume only through an amendment to our agreement that explicitly states it is resuming. Restarting ads or restoring the budget does not automatically reinstate the guarantee.

If Google interrupts your ads

If a Google platform issue interrupts your ads, the contact guarantee's 60-day clock pauses. It resumes when your ads run again. If this pushes the assessment past month three and the 35-contact target is not met, we apply the management-fee waiver to your next management invoice after assessment, instead of month three.

Cancel within 60 days if you are dissatisfied

If you are dissatisfied for any reason, you can request cancellation within 60 days of your Google Ads going live and receive a refund of the monthly management fees you have paid. This start date applies to both Proof and Partner. Cancellation takes effect within 14 days of your request, and the refund is paid on day 14.

If you take the satisfaction refund and cancel, you are no longer eligible for a later contact-guarantee management-fee waiver.

What is refundable

Only monthly management fees are refundable under this policy. Setup fees, amounts already spent on ads and third-party costs are non-refundable. Unused advertising funds held by Crownstone are returned through the reconciliation process described above.

What happens to the Google Ads work

Taking the satisfaction refund does not require deletion of the clinic's Google Ads account, campaigns or history. We agree the campaign stop date and handover, preserve the account and its history, provide the account details and agreed access, and remove Crownstone's management access after handover. Any rights retained in Crownstone's separately held general methods or templates do not authorize removal of work or history from the clinic's account.

Questions

Practical questions for this comparison

Proof can use your existing website when it supports the campaign pages. If it does not, we can agree another page or booking destination. Partner includes a full website build as part of its broader scope.

The agreed campaign scope sets out the included pages and changes. Additional pages or extensive work beyond that scope cost extra. Test variants already included in the agreed work are not automatically extra pages.

Larger groups are considered individually. Workload, capacity and pricing need to be assessed for that engagement rather than assumed from these package figures.

Talk through the work your practice needs.

Tell us about your website, the marketing already in place and what you want to improve. You do not need to choose a package before requesting a review.

Book an acquisition review

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