Dental marketing services,managed as one accountable system.
Crownstone connects your website, Google Ads, dental SEO, local search, reputation, and tracking in one plan. You can see what is producing calls and booking actions, where the path needs attention, and what we are changing next.
Dental only. Focused on Calgary and the surrounding area. Clear about what the data can and cannot prove.
Proof covers Google Ads and agreed campaign landing pages. Partner adds a full website, SEO, local listings, weekly content, Google review management and shared reporting. This page explains the relevant work within those packages; standalone website and SEO/local-search engagements are not currently advertised.
Compare Proof and Partner.More activity is not alwaysthe first fix.
A weak result does not always identify the source of the problem. More clicks will not help if the landing page loses the patient. More content will not repair broken tracking. A new website will not fix irrelevant search terms.
We inspect the complete acquisition path before recommending where to begin.
Ads are spending, but contact is difficult to verify
The first questions are not only about budget. Search terms, geographic targeting, conversion tracking, landing-page speed, phone visibility, and the booking path can all affect what happens after the click.
The practice appears in search, but patients do not take the next step
Visibility is useful only when the page answers the search, works well on a phone, and makes calling or booking straightforward. The handoff between the result and the website needs to be inspected.
Several vendors report activity, but nobody explains the full result
The website, campaigns, local presence, and reporting affect the same patient journey. Separate reports make it harder to see which handoff is failing and who is responsible for the next change.
The numbers exist, but the practice cannot trust them
Traffic and impressions can explain part of the story. They cannot show patient contact on their own. Tracking definitions and data sources need to be validated before the practice bases a budget decision on them.
Every service has a job.Every handoff can be inspected.
The services work in sequence and feed information back into one another. We build or repair the foundation, capture relevant demand, then improve what happens across the path. The exact scope depends on the constraint we find.
Build the foundation
Website, conversion paths, and tracking
The website is where paid, organic, and local demand often becomes a call or booking action. We make the mobile experience, page structure, phone path, booking flow, analytics, and search foundations work together.
Primary service
Dental website design
What we inspect
- Mobile speed and usability
- Calls and booking paths
- Analytics and event definitions
- Service-page structure
- Technical and structured-data foundations
Capture existing demand
Google Ads, dental SEO, and local search
Patients already search for practices, services, and nearby care. Paid search can capture relevant demand sooner, while organic and local visibility develop over time. Each channel should direct the patient into a path that can be inspected and improved.
Primary services
Google Ads for dentists · Dental SEO · Local search and Google Business Profile
What we inspect
- Search intent and geographic relevance
- Paid search terms and landing paths
- Organic service coverage and technical health
- Google Business Profile and local signals
- Patient contact associated with each channel where the data permits it
Improve what happens next
Reputation, conversion and reporting
The acquisition system should not become static after launch. We use patient-contact signals, conversion behaviour and reputation data to identify the next improvement within the selected package.
Primary service
Growth and retention
What we inspect
- Conversion friction
- Review and reputation signals
- In-scope Google review replies
- Changes in contact and booking actions
- What the report says should change next
Not every practice needs every service at once. The value of the system is shared accountability, not a requirement to buy the fullest scope.
The servicesinside the system.
Each service addresses a different part of the acquisition path. Crownstone can manage a focused layer or connect several layers under one plan, depending on the practice's foundation, goals, geography, competition, and available data.
Dental website design
Build the conversion and tracking foundation.
Your website should help a prospective patient understand the practice, find the relevant service, and take the next step without unnecessary friction. It also needs to give every acquisition channel a reliable place to send demand.
We plan, design, and build the website around the patient path and the practice's business priorities. Appearance matters, but the work also includes performance, accessibility, analytics, search foundations, and launch support.
Selected work
- Website strategy, information architecture, design, and build
- Mobile call and booking paths
- Performance and accessibility
- Analytics and conversion tracking
- Technical SEO and structured data foundations
- Launch and handover support
How we review it
We inspect technical performance, phone taps, booking actions, form completions where appropriate, and the paths leading to those actions. A tracked action is not automatically a new patient or attended appointment.
Google Ads for dentists
Capture active demand with spend discipline.
Google Ads can place the practice in front of people already searching in its service area. The value depends on what the account targets, what the ad promises, where the click lands, and whether patient contact can be measured.
We manage paid search as part of the acquisition path. That means controlling search terms and geography, validating conversion tracking, and testing the ad together with the landing experience.
Selected work
- Campaign and account structure
- Search-term review and negative-keyword control
- Geographic, bid, and budget discipline
- Ad and landing-page testing
- Call and booking-action tracking
- Ongoing optimization and reporting
How we review it
We use search quality, patient contact actions associated with paid search where tracking permits, landing-path performance, and cost per patient contact. Paid search can begin producing calls within the first weeks, but that timing is not a patient or revenue promise. The conditional tracked-contact guarantee is set out separately on the Pricing page.
Google ad spend is separate from Crownstone's management fees. With either package, pay Google directly or fund Google Ads through Crownstone without an additional handling fee or markup.
Dental SEO
Build relevant organic visibility over time.
Dental SEO should help the practice appear for the services and questions that matter in its market, then move the searcher to a useful page. Ranking movement is one diagnostic signal. It is not the business result.
We use research to decide which service pages, supporting content, technical changes, local signals, and internal links deserve attention. Organic visibility usually compounds over months and still requires maintenance as the market and search results change.
Selected work
- Search and audience research
- Service-page and content strategy
- Research-led copy and content
- Technical SEO and structured data
- Internal linking and local relevance
- Ongoing review and reporting
How we review it
We inspect relevant visibility and organic traffic as diagnostic inputs, then connect them to patient contact and booking actions where the data permits. We do not promise rankings, patient counts, or revenue.
Local search and Google Business Profile
Strengthen the practice's local storefront.
For many nearby searches, the Google Business Profile is the first meaningful interaction with the practice. Patients can call, request directions, visit the website, or begin a booking path before they read the full site.
We manage the profile, local signals, listing consistency, and appropriate review workflows as part of the wider acquisition system. Dental advertising and testimonial rules vary by province, so public-facing work requires current regulator guidance for the practice's location.
Selected work
- Google Business Profile optimization
- Listing and business-information consistency
- Local relevance and visibility signals
- Compliant review workflows
- Website and booking-path connections
- Local-action tracking under the agreed reporting arrangements
How we review it
We inspect calls, directions, website visits, and booking clicks reported through the profile and connected tools. These actions help explain local performance but do not automatically prove unique leads, attended appointments, or new patients.
Growth and retention
Keep improving the system after launch.
Acquisition work needs follow-through. Reputation affects whether a prospective patient chooses the practice. Conversion friction affects whether interest becomes contact. Retention email and automation are planned capabilities; current Partner work focuses on website improvements, review management and reporting.
Partner brings Google review management, website optimization and shared reporting into the same plan. It also includes weekly blog content and Google Business Profile cross-posting. Retention email, SMS, reminders and automated review requests remain planned capabilities.
Selected work
- Reputation management and review workflows
- Partner Google review replies under the agreed approval process
- Conversion-path review and testing
- Website and landing-page optimization
- Cross-channel reporting
- Ongoing recommendations and implementation
How we review it
The measurement depends on the initiative. We define the action and source before the work begins, then report what changed and what the data can support. Crownstone does not replace the clinic's scheduling, patient records, or operational follow-through.
Start with the clearest constraint,not the fullest package.
The visible symptom may not identify the first service the practice needs. These situations provide a direction for the review, not an online diagnosis.
You cannot trust the current numbers
Start by inspecting conversion tracking, call and booking paths, data sources, and the definitions in the current report. Increasing spend before the measurement gap is understood can make the decision harder.
The website loses people on mobile
Inspect speed, page structure, phone visibility, booking flow, and analytics before deciding whether the answer is a focused repair or a new website.
The foundation works, but the practice needs demand sooner
Google Ads may be the first demand layer to assess. The account still needs relevant targeting, disciplined search terms, a suitable landing path, and validated tracking.
The practice lacks organic or local visibility
Dental SEO and local search may need attention together or separately. The right starting point depends on technical health, service coverage, local competition, the Google Business Profile, and the practice's geography.
The channels produce activity, but follow-through is weak
Inspect conversion friction, reputation, booking paths, reporting, and appropriate retention work. Marketing data can identify part of the problem, but the clinic still owns answering calls and scheduling patients.
Several providers control separate parts of the path
Start with an acquisition review and define the handoffs. Crownstone can work with an existing website or other providers, but accountability must reflect the access and control available for each part of the system.
The acquisition review
We review the current website, Google Business Profile, paid search, visible search footprint, conversion path, and measurement gaps. Then we explain where we would start, which services appear relevant, and what should be measured.
One path.Fewer places for the answer to disappear.
A patient may discover the practice through an ad, an organic result, or the Google Business Profile. That first interaction leads to a landing page, phone call, or booking path. Each handoff can strengthen or lose the opportunity.
Search or local discovery
We inspect whether the practice appears for relevant demand in the right geography, and whether the result matches what the patient is looking for.
Website or landing-page handoff
We inspect whether the page keeps the promise made in the search result or ad, works on a phone, and makes the next action clear.
Call or booking action
We validate the tracked event and its source where the available tools permit it. We do not treat every event as a unique person or completed appointment.
Report and next change
We bring the available signals into one view, explain what contributed, state what remains uncertain, and identify the next improvement.
One accountable operator does not mean every channel receives credit for every contact. It means the channels use shared definitions, their handoffs can be inspected, and the report ends with a decision.
Accountability needsa clear boundary.
Crownstone is responsible for the marketing work and reporting included in the agreed scope. The clinic remains responsible for answering calls, scheduling patients, maintaining its records, and delivering care.
Crownstone manages
- The website and landing paths included in scope
- Campaigns, content, and local-search work included in scope
- Marketing conversion tracking and event validation
- Ongoing optimization and reporting
- Clear explanations of what changed and what changes next
The clinic manages
- Answering calls and responding to enquiries
- Scheduling and patient communication
- Practice operations and booking availability
- Patient records and clinical information
- Delivery of care
Working with current providers
Crownstone can work with an existing website or other providers. Before the engagement begins, we define who controls each account, page, data source, and implementation decision. Crownstone cannot take responsibility for work or data it cannot inspect or change.
The report should show the resultand its limit.
Traffic, impressions, ranking movement, and click data can help explain performance. The practice also needs to see whether the measured path produced patient contact, what that contact cost, and what should happen next.
Patient contact actions
Tracked calls, phone taps, booking actions, or other defined contact events. A contact action may not represent a unique person, qualified enquiry, appointment, or new patient.
Booking actions
The defined events that show a patient initiated or completed the tracked booking path. They do not automatically prove an attended appointment, treatment, or revenue.
Cost per patient contact
The measured channel or engagement cost divided by the defined patient contact actions. The number is only useful when event definitions and source data are reliable.
Channel contribution
The channels that appear to have contributed to tracked actions where the data permits it. Privacy settings, cross-device behaviour, offline contact, and gaps between marketing tools and clinic records limit attribution.
Each report should explain what produced patient contact, what each channel contributed where the data permits it, what changed during the period, and what we are changing next.
A tracked contact action is not automatically a unique lead, booked appointment, attended appointment, new patient, or revenue. We define the metric, name the source, and state the limit.
One measured path.Three kinds of patient contact.
For one anonymous downtown Calgary dental clinic, Google Business Profile records and Google Analytics 4 exports recorded 70 patient contact actions in one month:
- 47calls from the Google Business Profile
- 17phone taps on the website
- 6direct booking actions
The example shows why local visibility, the website, and the booking path belong in one measurement view. It does not prove 70 unique leads, new patients, attended appointments, or attributed revenue.
The scope followsthe evidence.
Review the current path
We inspect the website, campaigns, local presence, visible search footprint, conversion path, and tracking. The objective is to identify the clearest constraint and the data available to measure it.
Recommend the right layers
We recommend the foundation work and demand channels that fit the practice's goals, geography, competition, current systems, and starting point. Not every practice needs every service at once.
Define the engagement
The scope may be a website build, management of a focused demand layer, or a broader engagement across the system. Responsibilities, access, timing, and measurements should be clear before the work begins.
Report and improve
Channel expectations are set separately. The report explains patient contact, cost, contribution where the data permits it, changes made, and the next planned changes.
Compare Proof and Partner on the Pricing page for setup fees, monthly management and current engagement terms. Google ad spend remains separate. Both direct payment and funding through Crownstone are available with Proof and Partner.
For practices that want clear ownershipwithout false certainty.
Crownstone may be a strong fit when
- The practice wants one team to explain the website, acquisition channels, conversion path, and reporting together.
- Leadership wants calls, booking actions, cost per patient contact, and next decisions instead of activity alone.
- The practice needs a new foundation, a better-managed channel, or a trustworthy review of existing work.
- The team understands that the marketing provider and clinic own different parts of the result.
- The practice values Canadian dental context and province-specific caution.
Crownstone is not the right fit when
- The buyer requires guaranteed rankings, patient counts, revenue, or return on ad spend.
- The buyer wants activity without measurement or evidence review.
- The business is outside dental.
- The practice expects Crownstone to replace its front desk, booking software, patient records, or clinical operations.
Frequently asked questions
No. The right scope depends on the condition of the website and tracking, the practice's goals, geography, competition, and the constraint the review identifies. Crownstone can manage a focused layer or connect several services under one plan.
Start with the part of the acquisition path that is limiting the result or making it difficult to measure. Crownstone reviews the website, Google Business Profile, paid search, visible search footprint, conversion path, and tracking before recommending the first scope.
Look for clear scope, relevant dental experience, validated tracking, evidence you can inspect, realistic timing by channel, visible attribution limits, and an explicit division of responsibility. The provider should be able to explain what changed, what contributed to patient contact, and what it recommends next.
Yes. Crownstone can work alongside an existing website or other providers when access, ownership, and handoffs are clear. Accountability must reflect which work and data Crownstone can inspect, control, and change.
Timing depends on the channel and the condition of the current acquisition path. Paid search can begin producing calls within the first weeks, while organic visibility usually develops over months. We set expectations by channel. Rankings, patients and revenue are not guaranteed. Proof and Partner include a conditional tracked-contact guarantee with the terms and remedy set out on the Pricing page.
We define and validate patient contact and booking actions, then report channel contribution where the available data permits it. Cost per patient contact helps compare measured performance. Privacy settings, offline activity, cross-device behaviour, and gaps between marketing tools and clinic records mean attribution is never perfect.
The scope depends on the current website and tracking, the channels being managed, the practice's geography, and local competition. Compare Proof for Google Ads and campaign landing pages with Partner for a full website and ongoing marketing. Google ad spend is separate from Crownstone's fees. With either package, pay Google directly or fund Google Ads through Crownstone without an additional handling fee or markup.
Crownstone is based in Calgary and serves dental practices across Canada. Advertising requirements vary by province, so public-facing claims and tactics should be checked against current guidance from the practice's regulator.
Start with the partyou cannot explain.
Share your website, current channels, available reports, booking path, and the performance question you cannot answer. We will review the acquisition path, explain where we would start, and identify what should be measured.
Please share general business information only. Do not submit patient names, health information, or clinical records.