Keep improving what happens after the first visit.
Partner brings website improvements, Google review management and reporting into the same plan. We use the available evidence to identify a useful change, implement the agreed work and review what happened next.
What is included now
Website and landing-page improvements
We review the pages people reach, the information they need and the steps toward contact. Partner includes ongoing website and landing-page optimisation. Proof includes testing and in-scope improvements to its campaign landing pages. Major additions and work outside the agreed scope are assessed separately.
Google review management
Partner includes Google review management and replies. Negative-review replies wait for clinic approval. Your clinic chooses whether positive-review replies can publish immediately. Replies must respect the clinic's professional and privacy responsibilities; a public review does not authorize disclosure of patient information.
We do not promise a particular rating, number of reviews or removal of a review.
Useful content and local visibility
Partner includes weekly blog content, cross-posting to Google Business Profile and local listings across 30-plus Canadian directories. Research guides useful topics, and blog posts wait for clinic approval before publication.
Reporting that leads to a decision
Partner includes a shared analytics dashboard using Google Analytics, Search Console and Google Ads. We use available website, search and campaign signals to explain what changed and what deserves attention. Review arrangements and the available data are agreed with your clinic.
Proof reporting is weekly, or less frequent if your clinic prefers.
What is planned
Retention email and SMS, reminders, seasonal campaigns, automated post-treatment review requests and campaign on/off controls are planned capabilities. They are not current Proof or Partner inclusions.
Any future service needs its own confirmed scope, clinic-system fit, consent and privacy arrangements before use. Our own Crownstone newsletter signup is separate from these planned services for clinics.
Observe, decide, improve, review
Start with a question the available evidence can help answer. Find the page, message or contact-path issue within scope. Agree and implement the next change, then review the result and its limits.
A phone tap, submitted form or booking-path action does not prove that a person attended an appointment or returned for care. Patient retention requires an appropriate clinic record and an agreed way to measure it. Marketing analytics alone cannot establish it.
Clear responsibilities
Crownstone manages the marketing work and reporting included in the package. The clinic manages calls, appointment confirmation, patient communication, records, operations and care. We can work with existing providers when access and responsibilities are clear.
Clinic approval and applicable professional requirements govern public-facing content. New software, complex integrations and work outside the package need separate assessment.
Common questions
Retention email, SMS and related automation are planned capabilities. They are not included in the current packages. Partner's current ongoing work includes website improvements, weekly content, Google review management and reporting.
Google review management is a Partner service. Proof focuses on Google Ads, campaign landing pages, testing and reporting.
Proof can use an existing website when it supports the campaign pages. Partner includes a full website build and ongoing improvements. We review your current setup and discuss the appropriate package before agreeing the work.
No. Retention, review ratings, patients and revenue are not guaranteed. Proof and Partner have a separate conditional tracked-contact guarantee. Its counting rules, conditions and management-fee remedy are explained on the Pricing page.
Compare Proof and Partner on the Pricing page for current setup fees, monthly management, separate advertising spend and engagement terms. This page does not offer a separate retention package.
Bring the questionyour current report cannot answer.
Tell us about your website, marketing and the next decision you need to make. We will explain where we would start and which package fits the work.
Submitting the form sends a review request; it does not confirm a meeting. Share general business information only. Do not include patient names, health information, clinical records, passwords or account credentials.