Crownstone Marketing is based in Calgary and works only with dental practices. We connect the website, Google Ads, Dental SEO, local search, reputation, and tracking around the practice's real location, services, and patient-contact path.
Calgary based. Dental only. Serving practices across Canada. Clear about what the data can and cannot prove.
The useful local details belong to the practice: its actual location or locations, approved services, website, Google Business Profile, contact paths, booking capacity, current providers, and available data.
Those details determine whether the first need is a clearer website foundation, better-managed demand, stronger local information, broader organic coverage, or measurement the leadership team can trust. A city name alone does not make that decision.
The scope should follow the clearest constraint, not a preselected package.
The visible symptom does not always identify the first fix. Crownstone reviews the connected acquisition path before recommending where a Calgary practice should begin.
Search terms, geography, conversion actions, the landing page, and the clinic's response all affect what happens after the click. More budget is not automatically the next decision.
A relevant result can still lead to a slow page, unclear location information, buried phone number, or difficult booking path.
Conflicting hours, services, contact details, location information, or destinations can make the patient decision and the source of the problem harder to understand.
Rankings and traffic can help diagnose visibility. They do not show patient contact on their own or explain which page, path, or service should change next.
The website, ads, SEO, local presence, and reporting may sit with different teams. Accountability depends on which work and data each provider can inspect and change.
The current foundation, demand, competition, geography, capacity, and measurement should be reviewed before the service mix is set.
The acquisition review examines the current website, Google Business Profile, paid search, visible search footprint, conversion path, and measurement gaps. We explain where we would start, which services appear relevant, and what should be measured.
Start with accurate locations, services, public information, priorities, and operational capacity. Marketing should not promise what the practice does not offer or cannot support.
Review the paid, organic, local, referral, and direct paths that matter to the practice. Each path has a different role and timing expectation.
The website, landing page, phone path, form, or booking destination should answer the search and make the next action clear on the devices patients use.
Agree on suitable contact actions, identify the available sources, state the attribution limits, and use the report to decide what should change next.
This framework helps identify the starting point. The confirmed engagement sequence belongs on the process page.
Not every practice needs every service at once. The right scope may address one constraint or connect several layers under one plan.
Build or improve the website, mobile path, contact actions, booking handoff, and baseline measurement that other channels depend on.
Manage relevant paid-search demand through controlled search terms, geography, spend, ads, landing paths, defined contact actions, and ongoing optimization.
Use research, useful service and informational pages, technical foundations, structured data, internal links, and reporting to develop relevant organic visibility over time.
Manage the profile, important public business information, suitable review boundaries, website handoffs, and source-defined local actions without promising a map position.
Improve website and landing-page paths, review management and reporting within Partner. Retention email and automation are planned capabilities.
Traffic, impressions, ranking observations, and clicks can help explain performance. They are not patient outcomes. Crownstone uses defined contact and booking actions, then states what the available data can and cannot support.
| Measurement | What it can show | What it does not prove |
|---|---|---|
| Patient contact actions | Tracked call-button actions, phone taps, forms, booking actions, or other agreed contact events | A unique or qualified person, connected call, confirmed appointment, or new patient |
| Booking actions | A person initiated or completed the defined tracked booking path | Attendance, treatment, or revenue |
| Cost per patient contact | The measured channel or engagement cost divided by the defined contact actions | Profitability when event definitions or clinic outcomes are incomplete |
| Channel contribution | Which channels appear to have contributed where the available data permits | Perfect causation across devices, privacy settings, offline actions, and disconnected systems |
For one anonymous downtown Calgary dental clinic, Google Business Profile records and Google Analytics 4 exports recorded 70 patient contact actions in one month:
The aggregate shows how local, website, and booking actions can sit in one measurement view. It does not identify the reporting month, baseline, intervention, or contribution from a specific Crownstone service. It does not prove unique people, connected calls, appointments, attended patients, new patients, revenue, or that Crownstone caused the actions.
This is measurement context, not a forecast for another practice.
Alberta dentists remain responsible for their advertising, including work prepared with third parties. Crownstone reviews public-facing work against current College of Dental Surgeons of Alberta guidance and relevant platform rules. The clinic provides final factual and professional approval.
Titles, testimonials, fee statements, comparisons, clinical statements, and outcome claims can require particular care. The appropriate treatment depends on the exact claim and the current requirements. Crownstone does not turn a marketing engagement into a universal compliance promise.
| Crownstone manages when included in scope | The clinic manages |
|---|---|
| Approved website, campaign, content, local-search, tracking, optimization, and marketing-reporting work | Accurate practice information, factual and professional approval, calls, scheduling, patient communication, records, operations, and care |
| Marketing changes, contact paths, and source data Crownstone can inspect | Operational follow-through and clinic-controlled systems or data |
| Explanations of what changed, what the data supports, and what should be reviewed next | Final decisions about services, capacity, public claims, and patient care |
Crownstone can work with an existing website, marketing provider, or internal team when account access, ownership, implementation control, and handoffs are clear. Accountability must reflect what Crownstone can inspect and change.
Crownstone is based in Calgary and serves dental practices across Canada. A Calgary engagement should reflect the practice's actual local context and current Alberta guidance. A practice elsewhere receives the same evidence standard with public-facing work reviewed for its own province.
The common operating principle is simple: connect the relevant marketing layers, define the contact actions, and keep the limits visible.
Yes. Crownstone Marketing is based in Calgary, works only with dental practices, and serves dental practices across Canada.
Crownstone provides dental website design, Google Ads management, Dental SEO, local search and Google Business Profile work, Partner review management, website optimization, tracking, reporting, and ongoing improvement. The exact scope follows the practice's current path and approved needs.
The acquisition review examines the website, Google Business Profile, paid search, visible search footprint, conversion path, and measurement gaps. Crownstone then explains where it would start, which services appear relevant, and what should be measured. Not every practice needs every service at once.
No. Local SEO focuses on the Google Business Profile, important public business information, local-result presence, review boundaries, and local actions. Dental marketing may also include the website, Google Ads, broader Dental SEO, reputation, conversion improvement, and cross-channel reporting.
Crownstone defines patient contact and booking actions, reviews channel contribution where the available data permits, and reports cost per patient contact when the sources support it. Traffic, impressions, rankings, and clicks remain diagnostic inputs. A tracked action is not automatically a unique lead, connected call, appointment, new patient, treatment, or revenue.
Public-facing work is reviewed against current College of Dental Surgeons of Alberta guidance and relevant platform rules. The clinic remains responsible for accurate information and final factual and professional approval. Crownstone does not promise that one approach is universally compliant for every claim or practice.
Crownstone does not guarantee rankings, map positions, appointments, patients, revenue or return on ad spend. Proof and Partner include a separate conditional guarantee of 35 tracked contacts in 60 days. See the Pricing page for its counting rules, conditions and management-fee remedy.
Cost depends on the current website and tracking, the services being managed, the practice's location model, competition, and the agreed scope. Website work, a focused demand layer, and broader system management are scoped differently. Review current engagement options on the pricing page or book an acquisition review for a scoped recommendation.
Share the website, practice location or locations, current channels, available reports, Google Business Profile, contact or booking path, and the performance question leadership cannot answer. We will review the acquisition path, explain where we would start, and identify what should be measured.
Please share general business information only. Do not submit patient names, health information, clinical records, passwords, or advertising-account credentials.