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CROWNSTONE
Case study · one Calgary dental clinic

The proof behind each number.

We rebuilt this clinic's website in 2026. Each section below shows what we measured, the evidence behind it, and what the number cannot tell you.

One clinic, not a typical result. Details that identify the clinic have been removed.

At a glance

What we can show.

What we measured
Mobile speed score
Before
54
After
92
When
10 Sept and 18 Oct 2026
What we measured
Main content visible on a phone
Before
8.5 seconds
After
3.2 seconds
When
10 Sept and 18 Oct 2026
What we measured
Accessibility score
Before
88
After
100
When
10 Sept and 18 Oct 2026
What we measured
Old page addresses forwarded
Before
Not applicable
After
33 of 34
When
At the move to the new site
What we measured
AI answers citing the website
Before
No earlier figure
After
15 of 46
When
26 Oct 2026
Mobile speed

54 to 92 on Google's mobile speed test.

On a phone, the page's main content now appears in 3.2 seconds instead of 8.5. Both reports come from Google PageSpeed Insights on its mobile setting. Each is cropped to protect the clinic's identity.

Google PageSpeed Insights mobile report from 10 September 2026: performance 54, accessibility 88, largest contentful paint 8.5 seconds.
Before: 10 September 2026
Google PageSpeed Insights mobile report from 18 October 2026: performance 92, accessibility 100, largest contentful paint 3.2 seconds.
After: 18 October 2026

What this does not show

One run each, and scores change between runs. 3.2 seconds is still above Google's 2.5-second “good” mark. The new site first scored 62 to 65, and reached 92 after speed work on 17 and 18 October.

Accessibility

88 to 100 on accessibility.

The same two reports scored the old site 88 and the new site 100. It is the second score at the top of each report above.

What this does not show

An automated score checks part of accessibility. It is not a certification, and it does not replace testing with real people.

The move to the new site

33 of 34 old addresses still work.

When a clinic changes websites, old links can break. 33 of the old site's 34 page addresses now forward to the matching new page. The 34th was an old site-map page, removed on purpose.

What this does not show

Search rankings still dipped after the move. Forwarding protects old links, and it does not guarantee rankings.

AI visibility

Cited in 15 of 46 AI answers.

On 26 October 2026 we put 18 patient-style questions to ChatGPT, Gemini and Google AI Overviews. The clinic's website was cited in 15 of 46 answers, and at least one tool cited it for 10 of the 18 questions. Google AI Overviews appeared for only 10 of the questions.

Tool
ChatGPT
Answers
18
Cited the website
8
Tool
Gemini
Answers
18
Cited the website
6
Tool
Google AI Overviews
Answers
10
Cited the website
1

Two answers from Gemini

Question: Which [area] Calgary dentists place dental implants?
3. [Clinic name]. Services: Offers dental implants as part of its restorative dentistry options to create a strong foundation for replacement crowns or implant-supported dentures.
Question: Where can I get wisdom teeth removed in [area] Calgary?
1. [Clinic name]. Details: Offers comprehensive wisdom tooth assessments and extractions, direct insurance billing, and handles general coordination or specialist referrals if a case is complex.

The clinic's name, its area and the citation links are removed. The rest of each excerpt is as the tool wrote it.

What this does not show

AI answers change from run to run. Two earlier checks that month read 21 of 43 and 18 of 46, so this is one reading, not a trend. We have no figure from before the rebuild, so it shows a position, not a gain.

What is not here

Only what we can back up.

Ad results, search rankings and request counts are not on this page. They are either still being verified or too small to read safely, and we would rather leave a number out than overstate it.

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